A buyer list you can argue with
A list of names is only as good as the reasons behind it. If your sales team cannot cross a name off and say why, the list is not doing its job.
Insights
Notes on the distance between a product and its buyer
Short essays on why good products lose orders, and what closing that gap with software actually involves. Argument only: no borrowed statistics, no case studies, nothing we cannot stand behind.
Tools, not extra hands
An outsourced sales team costs another hire for every new customer. Software is the only approach whose cost does not grow with the number of buyers, and choosing it changes what we can promise.
A catalogue and a customs record are written in different languages
Manufacturers describe products the way they sell them. Import records describe them the way an officer files them. Translating between the two is the first real problem, and keyword search does not solve it.
Start with the buyer who already imports your category
A company that imported your category last quarter is not a lead. It is a fact, and it is the right place to begin.
The world's best products are made by companies you've never heard of
Why the order so often goes to the larger sales team, and why that gap is structural rather than a failure of the product.